Customers join with genuine interest, browse for a few minutes, then disappear. They log in occasionally but never post, comment, complete onboarding, or return to the value they signed up for. Without structure or direction, they do not know what actions matter most or see their progress. Participation feels random instead of purposeful.
You're left manually nudging people to take action while the customer experience stays quieter than it should.
A Clear Path Forward for Every Customer
Give customers structured pathways that guide specific actions from day one. Challenges create clear journeys: complete your profile, make your first post, join a conversation, explore a resource, or return for the next step. Each action builds momentum toward meaningful participation.
Progress tracks automatically. Points accumulate. Badges unlock. Customers see exactly where they stand and what comes next.
Built-In Engagement That Works Immediately
Challenges are built directly into your owned customer experience. No third-party integrations. No complex setup.
Create a challenge in minutes. Customers discover it in the feed. They join with one click. Progress updates automatically as they take actions. Points add up. Badges unlock when thresholds are reached.
Automatic Progress Tracking
The moment a customer completes a challenge step (posting, commenting, updating their profile), the system tracks it. No manual verification. No spreadsheets. Progress updates in real time.
Visible Achievement and Progression
Customers see their progress accumulate. Each completed step awards points. Complete an entire challenge to earn bonus points. Points add up toward badge level thresholds, creating visible progression on profiles.
A new customer starts with zero badges and must earn their first one. Make your first badge level achievable through basic onboarding actions for a quick win. Then increase difficulty for higher levels, making top badge levels genuinely hard to reach.
Customer-Driven Participation
Customers browse available challenges and choose what is relevant to them. Every person who joins actively opted in because they want to participate. This creates genuine commitment and higher completion rates.
Setting Up Your First Challenge in Minutes
Creating a challenge requires just a few straightforward steps. You'll set up your badge system first (so customers have something to work toward), then create challenges that award points toward those badges.
1. Create Your Badge System
Go to Settings → Gamification in your Admin Dashboard. Here you'll create up to 9 badge levels with custom names that fit your brand.
For each badge level, you'll configure:
- Icon: Visual representation customers will see (choose from our built-in icon library or upload your own custom icon)
- Badge Name: What the achievement is called
- Points Required: The threshold customers must reach to unlock this badge
Our built-in icon library keeps expanding, making it easy to find the perfect visual for your badges without needing design skills. Whether you want classic achievement icons or something unique to your brand, you have options.
Badge levels create pure progression. As customers earn points, they unlock higher badge levels. The platform comes pre-built with a 9-level badge system ready to use:
- Community Starter (5 points)
- Community Contributor (15 points)
- Active Member (25 points)
- Engaged Member (50 points)
- Community Champion (100 points)
- Community Leader (250 points)
- Community Hero (500 points)
- Community Legend (1,000 points)
- Community Icon (2,500 points)
Use this default system as-is or customize the badge names, icons, and point thresholds to match your brand. You can use fewer than 9 levels, but the maximum is 9 levels.
2. Create Your First Challenge
Navigate to Community → Challenges in your Admin Dashboard and click Create Challenge.
You'll configure:
Basic Details:
- Icon: Helps customers visually identify the challenge (select from our built-in icon library or upload your own custom icon)
- Title: Clear, action-oriented name ("Complete Your Profile," "Make 5 Posts This Week," "Share Your Product Photo")
- Description: Explain what customers will do and why it matters to them
Eligibility: Control who can join this challenge
- All Members: Anyone in your customer experience can participate (great for onboarding and general engagement)
- Members in a Membership Tier: Limit to specific subscription levels to create exclusive premium challenges
- Members with a Badge: Require specific badge levels as prerequisites (e.g., only members with Gold badge level can access advanced challenges)
Duration: Set challenge timing
- Ongoing: Always available, members can join anytime (perfect for evergreen onboarding)
- End Date: Set a specific end date for the challenge if desired
Rewards: Define what members earn
- Points Per Step Completion: How many points awarded for completing each individual step action within a step
- Bonus Points for Challenge Completion: Extra points awarded when members complete the entire challenge (incentivizes full completion)
3. Add Steps That Drive Specific Actions
Each challenge consists of one or more steps. Click Add Step to create each one:
- Icon: Visual identifier for this specific step (choose from the built-in library or upload custom)
- Title: What customers need to do ("Create Your First Post," "Comment on 5 Posts," "Upload Profile Photo")
- Description: Instructions and context so customers know exactly what is expected
- Step Actions: Choose what counts toward completion:
- Post: Customers create posts in your feed
- Comment: Customers write comments on others' posts
- Profile: Customers complete specific profile actions:
- Upload a profile image
- Upload a profile banner
- Complete profile intro
- Add bio
- Add skills
- Add experience
- Action Count: Set how many times customers must complete the action (e.g., "Post 3 times" or "Comment on 5 posts")
You can create steps that require single actions ("Upload a profile image") or multiple repetitions ("Create 3 posts this week"). The system tracks all actions automatically and marks steps complete when members hit the targets you've set.
Once you've added all steps, you can Save as Draft to work on it later, or Publish immediately to make it available to eligible customers. Published challenges appear in the branded customer experience where people can discover and join them.
How Customers Experience Challenges
From your customers' perspective, challenges create a clear engagement framework from the moment they join.
Discovery: Customers see available challenges in the branded customer experience. Each challenge shows its title, description, duration, and eligibility requirements.
Eligibility Check: Customers instantly see which challenges they can join based on their membership tier or current badge level. Exclusive challenges display with "Premium Members Only" or "Requires Gold Badge Level" indicators, creating natural progression goals.
Join with Intent: When a challenge resonates, customers click Join Challenge to opt in. They are making an active choice to participate, which drives higher completion rates than automatic enrollment.
Progress Tracking: As customers complete challenge steps (posting in the feed, commenting on discussions, updating their profile), progress updates automatically. They see exactly what they have completed and what remains.
Completion and Rewards: When a member completes all steps, the challenge marks as finished, points are awarded, and they immediately see progress toward their next badge level. The sense of momentum keeps them moving forward toward the next achievement.
Visible Achievement: Earned badge levels display on member profiles throughout the community. When someone posts or comments, others see which badge level they've achieved, creating social recognition for participation and contribution.
The member directory acts as a built-in leaderboard, displaying people with the most points at the top. Customers can filter the directory by badge levels to see who has achieved specific milestones.
Challenge Types That Drive Results
Onboarding Challenges
"Complete Your Profile": Upload profile image, banner, intro, bio, skills, and experience. Helps customers earn their first badge.
"Make Your First Post": Guide new customers to create their first post, breaking through intimidation while awarding points.
"Join the Conversation": Require commenting on existing posts so new customers start connecting with others immediately.
Exclusive Challenges
Gate challenges behind membership tiers or badge levels to reward premium members and create progression pathways.
Membership Tier Exclusive: Give premium members access to special challenges like spotlights or feedback circles.
Badge-Gated: Require higher badge levels to unlock leadership challenges like mentoring or moderating.
Integration with Your Customer Experience
Membership Tiers
Gate challenges behind membership tiers to give premium customers tangible benefits beyond access. When someone upgrades, they immediately unlock new challenges.
Badge Progression
Badge levels unlock as customers earn points and become prerequisites for more advanced challenges. This creates a clear customer journey: join, complete onboarding, earn the first badge level, unlock more advanced challenges, and access exclusive leadership challenges.
Social Feed
Challenge steps track actions in your social feed automatically. When someone posts, comments, or updates their profile, relevant challenge steps mark as complete without manual intervention.
Why This Approach Works
Clear Direction: Customers know exactly what actions to take. No more wondering "how do I get involved?"
Visible Progress: Every action contributes to something customers can see. Points add up. Badges unlock. Progress bars fill.
Automatic Operation: Once you create a challenge, it runs itself. Progress tracks automatically. You're not manually managing participation.
Scalable Recognition: Badge levels provide social recognition that scales automatically and publicly.
The result: customers engage more consistently, participate more meaningfully, and have more reasons to return.
Getting Started
Start with 2-3 foundational challenges:
- Onboarding: "Complete Your Profile" with steps for photo, bio, and first post
- Engagement: "Join the Conversation" with steps for commenting
- Exclusive: Something special for premium customers or active participants
Set up your badge levels (use the pre-built 9-level system or customize it), create these challenges, and publish them. Watch how members respond and refine based on what drives the most engagement.
Within minutes you can have your first challenge live and customers can start participating immediately.
